To promote and highlight the merger of Studio Nine Architects and Abeo Designs, across multiple platforms to their suppliers, clientele, industry peers and potential customers in South Australia and nationally.
Studio Nine required a focused, intense publicity campaign across traditional and digital platforms spanning four weeks, which included developing key messages, the writing and distribution of media releases and skilled use of media contacts to ensure maximum coverage. To launch the campaign EDM’s were sent to both companies’ databases which included a video – produced by The Press Gallery. The video told the story behind the merger while showcasing the projects the two companies had already collaborated on. A sustained Facebook and Instagram campaign helped to inform their followers of the merger and bring their supporters under one digital account.
The coverage gained in this period was not only impressive considering the short campaign, but spanned a range of media outlets from mainstream to industry-specific publications, ensuring the message reached a wide and varied audience.