Rivergum Homes

Proposal

Rivergum Homes Group is a privately-owned company with a 23-year legacy in South Australia, where it enjoys the position of being the second largest home builder. The Press Gallery has been engaged since November 2015 to provide a full-service public relations offering.

Scope

We deliver on a wide-ranging scope for Rivergum which is regularly recognised as one of the State’s top companies.

This includes proactive publicity campaigns for its extensive catalogue of new products, launching its research and development arm, Imaginext, and raising the profile of its senior leadership team including founder Victor Said, CEO Marc Taintey and its new advisory board.

We also provide content and editing for its quarterly B2B e-newsletter, video production and speechwriting services as well as issues management as required. This year will see a strong focus on stakeholder relations as the company expands into Queensland and Victoria.

Results

More than $1.5 million of proactive publicity has been secured for Rivergum Homes since The Press Gallery was engaged, resulting in significant brand awareness for not only its innovative products but its workplace culture and executive team. Top tier publications including the country’s most respected business media – The Australian Financial Review and the BRW – have continually ranked the company amongst the best in the nation.

The company is seen as a leader not only within the housing industry but because of its strong entrepreneurial spirit and commitment to innovation. This reputation is cemented by The Press Gallery’s prominent positioning of Rivergum Homes in the South Australian media landscape, as well as building meaningful brand partnerships with industry bodies and stakeholders through its B2B communications and finally drawing attention to its role as a responsible corporate citizen.

Services provided:

  •         PR, media, communication, and publications
  •         Stakeholder  engagement
  •         Crisis and issues communication
  •         Photography and film production.


    “The Press Gallery have fast become a valued and committed extension of our business. Leisha and the team have been proactive and resourceful in understanding not only our people and our operational objectives, but also our industry and the challenges we are currently facing as we grow our market share in SA and expand into new markets interstate. The Press Gallery add value to our business and the results of this refreshing partnership have been very effective to date.”

    Rivergum Homes Group, General Manager Sales & Marketing, Julie Durand