PAC

Proposal

To promote the launch of the Greg Chappell Cricket Academy at Prince Alfred College.

Scope

Prince Alfred College engaged The Press Gallery in the lead up to the October, 2016 launch of the Greg Chappell Cricket Academy to help drive community awareness of the school’s new offering.

Results

The Press Gallery achieved an exclusive story in The Advertiser to trumpet the launch of former Australian Test Captain Greg Chappell opening a cricket academy at his Alma Mater. The exclusive article featured a photograph of Greg and his brothers Trevor and Ian with current students. The same story was subsequently featured in the Eastern Courier Messenger.

Services provided:

  •         PR, media, communication, and publications
  •         Crisis and issues communication