District Council of Yankalilla

Proposal

To promote and highlight the work of the District Council of Yankalilla in a newly designed local Council publication, In The Loop.

Scope

The District Council of Yankalilla sought our assistance with content creation for – and drafting of – its monthly newsletter. The newsletter required a design overhaul, in addition to a new strategy for the development and writing of content.

The Press Gallery takes a hands-on and tailored approach to copy-writing and, as such, a team member visits Yankalilla once a month to interview and speak with local council staff and community members to create the content for the publication. The newsletter also required a new look and branding, to match the revamped content and revived approach. This scope and relationship with The Press Gallery was subsequently broadened following the success of the new-look In The Loop, to include the writing and distribution of press releases to secure positive media coverage and crisis communications and issues management.

Results

The Council has reported increased community engagement and positive public feedback since the new-look In The Loop publication was distributed throughout its council area. Locals have been more willing to actively engage with the newsletter and, therefore, its messages are reaching a wider audience. Our crisis communications and issues management advice helped ensure relevant issues have been managed with minimal negative coverage.

Services provided:

  •         PR, media, communication, and publications
  •         Crisis and issues communication


    “The District Council of Yankalilla was going through an exciting change in 2016 and we identified the need to better share our achievements and enhancement our engagement and communication with our community. As soon as I met the team from The Press Gallery I knew they could deliver exactly what I was after. They shared our excitement and impressed me with their ability to deliver immediate results with a fresh new monthly newsletter which they took charge off while provided savings on Council time resources and making the whole process fun. The feedback from the community on the changes has been great and having The Press Gallery team immediately available without notice when press releases are required has proved extremely valuable. I highly recommend The Press Gallery.”

    District Council of Yankalilla, CEO, Nigel Morris